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Dichos: Words to Live, Love and Laugh By in Latin America

Photograph of truck with slogan on front bumper.

Click image for slideshow

Truck and bus drivers in many parts of Latin America take great delight in inscribing dichos, a saying, proverb, or amusing expression, on the bumpers and other surfaces of their vehicles as a way of conveying their personal feelings and worldviews to a broad audience. Dichos, handpainted by amateurs or professionals in an endless variety of graphic styles and colors, address subjects ranging from religion and love, to puns and earthy humor. The lively quality of the lettering and bright colors combined with the messages themselves present a wonderful form of folk art. Unfortunately, with the emergence of corporate trucking, this vibrant tradition is gradually disappearing.

In Dichos: Words to Live, Love and Laugh By in Latin America, The Museum of International Folk Art (MOIFA) offers an engaging look at this endangered tradition. The exhibition draws from the private collection of Grant La Farge, MD, of Santa Fe, New Mexico. For more than a decade, La Farge braved encounters with suspicious drivers at truck stops across Mexico, Peru, Ecuador, Guatamala, and Panama to document the many variations of the dichos tradition. He relates, “The driver of the vehicle always has a mission, to beg protection from God, to express love or anger at a lover, to tell a joke (preferably off-color) … even to imply, by writing a different girl’s name on each of his vehicle’s windows, that he’s a real Don Juan.”

The story of the dichos tradition is told through 46 color photographs accompanied by select miniature dichos-laden vehicles, including one painted by well-known Latin American artist Arturo Sosa Perez. In addition, full-sized metal bumpers featuring dichos appear with the four thematic text panels: Love; Faith and Devotion; Wit, Commentary, and Egotism; and Buses of Panama. This exhibition is a colorful exploration of a Latin American folk art tradition that was meant to be seen and read on the road.

Exhibition Details

Rental fee:
$4,800 for 5-week display


Regional fee:
$2,400 for 5-week display


Exhibition content:
46 color photographs, 3-4 small model vehicles, and 4 painted metal bumper replicas

BulletChecklist (pdf)


Curator:
Barbara Mauldin, Ph.D.


Organized by:
Museum of International Folk Art


Red ArrowSecurity:
Moderate A


Shipping:
Van Line


Running feet/Square Feet:
350/1,200


Fee includes:

BulletEducational materials:

BulletText panels

BulletNarrative identification labels

BulletProgramming guide

BulletReproducible gallery guide

BulletOther materials to be determined

BulletPublicity packet

   BulletPress release

BulletRegistrar's packet

BulletFull insurance

BulletInstallation instructions

BulletCustom designed and built crates

 

Shim

Available Dates


Dec. 15, 2008–Mar. 10, 2009
The Alameda Museum;
San Antonio, Texas

March 25-April 30, 2009
Las Vegas, Nevada (pending)

May 15-June 20, 2009
Kansas City, Missouri (pending)

July 5-Aug. 16, 2009
Available date

Sept. 1–Oct. 5, 2009
Available date


Oct. 21, 2009–Jan. 19, 2010
Nashville, Tennessee (pending)

Feb. 3–Mar. 10, 2010
Available date

March 25–April 30, 2010
Available date

May 15–June 20, 2010
Available date

July 5–Aug. 16, 2010
Available date

Sept. 1–Oct. 5, 2010
Available date

Oct. 21–Nov. 30, 2010
Available date

Dec. 15, 2010–Jan. 19, 2011
Available date

Feb. 3–March 10, 2011
Available date

March 25–April 30, 2011
Available date

May 15–June 20, 2011
Available date

July 5–Aug. 16, 2011
Available date

Sept. 1–Oct. 5, 2011
Available date

Oct. 21–Nov. 30, 2011
Available date


For the most current information e-mail or call Ramona Davis or Raina Heinrich at 800-473-EUSA (3872).


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