Raymond Loewy: Designs for a Consumer Culture Exhibition press release

FOR IMMEDIATE RELEASE
[Insert Date Here]

[Your Institution] Hosts Raymond Loewy: Designs for a Consumer Culture Exhibition

Raymond Loewy was the most prominent industrial designer of the 20th century. As he once said, his firms created everything from lipsticks to locomotives. Raymond Loewy: Designs for a Consumer Culture, opening on [opening date] at [your institution], showcases his work, placing it in the wider context of the shaping of a modern look for consumer culture. His career is brought to life by an array of original drawings, models, products, advertisements, photographs, and rare film footage of Loewy at work.

Raymond Loewy became involved in the emerging world of industrial design in the 1920s after a successful career in commercial illustration. He eventually would become the best-known industrial designer in the world. He spent more than five decades streamlining and modernizing silverware and fountain pens, supermarkets and department stores. Loewy and his teams designed the color scheme and logo for Air Force One, the John F. Kennedy memorial stamp, the Greyhound Scenicruiser, and the interiors for NASA’s Skylab. Clients included such icons as Coca-Cola, Exxon, and Lucky Strike cigarettes.

Raymond Loewy: Designs for a Consumer Culture draws heavily on Loewy’s personal archives, a treasure collection of images and information not previously available to researchers or the public. A national magazine said of him in 1950, “Loewy has probably affected the daily life of more Americans than any other man of his time.” Many of his designs are still in use today.

[In this paragraph, provide details about any activities you plan in conjunction with the exhibition. Also include information about museum/gallery hours, admission costs, and a phone number to call for additional information.]

Raymond Loewy: Designs for a Consumer Culture, made possible by a generous grant from the National Endowment for the Arts, is curated by Glenn Porter, Director Emeritus, Lynn Catanese, Head of Manuscripts and Archives, and Jim Hinz, former Library Conservator, all of the Hagley Museum and Library in Wilmington, Delaware. The exhibition is organized by the Hagley Museum and Library and toured by ExhibitsUSA. The purpose of ExhibitsUSA is to create access to an array of arts and humanities exhibitions, nurture the development and understanding of diverse art forms and cultures, and encourage the expanding depth and breadth of cultural life in local communities.

*Please see www.exhibitsusa.org for the most current crediting information and include that text in the final paragraph of the press release.