Making a Difference in Communities

The Engage program provides community-centered professional and organizational development that focuses on leadership training for small to midsize arts and cultural organizations. Using a combination of workshops, coach consultations, and peer-to-peer learning opportunities, Engage works with participants to govern more effectively, become more fiscally astute, and develop strategies to address community needs. Development of these skills ensures long-term sustainability and improved community impact. Engage strengthens participating arts organizations and arts leaders, amplifying an arts ecosystem that supports the wider community.

Engage is highly customized to address the needs and existing challenges of every organization and art leader. Participating organizations receive one-on-one coaching, workshops on a diversity of topics that reflect current trends in the field, and the opportunity to develop strong bonds with their peers, sharing resources and solving problems together.

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For more information about the Engage program, please email engage@maaa.org

Upcoming Programming

Ready for Reopening: Navigating Messaging and Marketing in a Hybrid World

Thursday, May 20, 2021, 1:00–2:30 p.m.

Mid-America Arts Alliance’s Engage Program, in partnership with Creative Arkansas Community Hub & Exchange, presents Nonprofit Collaboration: Ready for Reopening: Navigating Messaging and Marketing in a Hybrid World with Jessika Davidson.

Your organization is ready to reopen. Your visitors are excited but need reassurance, inspiration to leave home, knowledge about in-the-moment opportunities, and restrictions. In this workshop, Marketing and Digital Fundraising Strategist, Jessika Davidson, will cover how to communicate with your audience about your organization’s responses to covid (i.e reopening, program changes, safety, etc). Through powerful stories that inform and create an exceptional guest experience, online and in real life, participants will discuss practical tips for continued online engagement that will help small and mid-size organizations determine where to focus their digital marketing efforts in a hybrid world. Whether you are a digital novice, learning new skills or a digital marketing guru, expect actionable insight to help you navigate the digital world for your organization.

Topics covered

  • Messaging health and safety precautions and restrictions
  • How to use digital storytelling will add excitement and urgency for uncertain visitors
  • Best practices for continuing online offerings

RSVP on Eventbrite to receive the Zoom link

Webinar Resources

On Mar 25, Mid-America Arts Alliance’s Engage Program, in partnership with Texas Association of Museums, presented Shared Authority and Partnership in Nonprofits with Omar Eaton-Martinez, about the importance of co-stewarding stories and initiatives with communities that we serve. Eaton-Martinez guided participants in identifying and cultivating partnerships, defining the differences between ownership versus stewardship, how to have a “seat at the table,” and being transparent about your expectations from partners.

On February 25, in partnership with Creative Arkansas Community Hub & Exchange (CACHE), Engage presented Nonprofit Finance 101 with Lisa Gertsch. Gertsch reviewed everything small orgs need to keep on top of their financial situation and stay in compliance: accounting software; grant tracking; employees versus contractors; state and federal filings; how to forecast your cash balance, and much more.

On December 3, Danielle Fanfair joined us to present Confusion to Clarity: Expanding Intelligences. To be an entrepreneurial creative is a complex balance of mastery, competency, emotional intelligence, work ethic and burnout-avoidance. Knowing your contribution and accepting other people’s unique differences and experiences can increase morale, and motivation, deepen relationships and grow the quality of the contribution you make to the world.

On November 12, Dina Bailey of Mountain Top Vision again joined us to host Practicing Resilience: Practical Steps for DEIA Plans. The workshop focused on the practical application of your DEAI plans through case studies, practical tips, and other resources.

On Friday, November 6, we offered The Murky Middle: Sustainable Self-Care for Creatives. This webinar aimed to normalize collective trauma responses for creatives as well as provide tangible coping frameworks. Using real-life examples, metaphors, and experiential exercises, we explored the unique challenges of these trying times to better understand why familiar coping may be failing us.

On October 8, we offered a Mindfulness and Self Compassion Through Creativity workshop with Ajana Therapy and Clinical Services. Participate in full below, and email communications (at) maaa.org for a copy of the participant’s handbook.

On September 17, we offered the session Are You Asking? A Fundraising “Playbook” During COVID with Fayruz Benyousef from FBC Consulting.  Watch the workshop in full below. For closed captioning info, please email Communications (at) maaa.org

We presented Practicing Resilience: Activating Your Anti-Racism and DEAI Commitments on July 17 with Dina Bailey of Mountain Top Vision. Watch the workshop in full below. For closed captioning info, please email Communications (at) maaa.org.

We presented Messaging the Moment with Jessika Davidson on Thursday, August 13. While managing the unexpected during the current health, economic and racial pandemic, how do art organizations do this online, be authentic, and stay true to their mission? You can also download a Messaging Framework Checklist and an Equity Lens Audit provided by presenter Davidson.